Thursday, April 16, 2015

Shaw takes LVT offering to the next level with Floorté

Shaw takes LVT offering to the next level with Floorté


While luxury vinyl tile remains the fastest growing flooring category, it does have its challenges – namely temperature change and moisture. But Shaw has come up with a newly engineered Enhanced Vinyl Plank (EVP) that repels moisture with zero need for acclimation.
Similar to that of a wood plastic composite, Shaw reported that its new line, Floorté, is a different composition of resins that incorporates a new locking system, making the floor completely waterproof.
The LVT category has been booming with new technologies. In 2013, USFloors introduced a WPC plank utilizing a cork backing.
Shaw’s director of hard surface marketing, Natalie Cady, explained that with Floorté’s EVP, an underlayment is not necessary.
“With our rigid Lifeguard Core, you can simply fold, tap and walk away with little to no subfloor preparation necessary. Not only is the plank itself waterproof, but water can sit on the ‘fold n tap’ seams and joints for 48 hours and remain completely unaffected,” she said, noting that the walls and subfloors of the installation are excluded from the waterproof guarantee.
Cady, along with other members of Shaw’s hard surface team, showed FCW an exclusive first-hand example of just how capable Floorté’s planks perform. Submerged in a tank of water for over 10 days, Floorté could be simply wiped dry with a cloth and ready for installation.
Besides introducing a completely waterproof system with Floorté, Shaw also addresses another challenge met with traditional LVT: acclimation. According to Clark Hodgkins, resilient category manager at Shaw, Floorté is able to go from 55 degrees to 85 degrees without growing or shrinking due to changes in temperature.
“Although you can’t beat science, we have enhanced the vinyl with various resins to allow it to hold shape in different temperatures,” Hodgkins said. “Installers can take it out of their van and put it directly onto the ground with zero acclimation. With traditional LVT it could take hours to properly acclimate the product. So while the consumer might not be affected by that factor, this saves a lot of time for the team on the ground installing.”
Focus on color and design
Floorté comes in two different collections, Classico and Premio. Classico comes with a 12mil wearlayer and is introduced with 14 different colors, while Premio has a 20mil wearlayer and comes in 13 different colors. According to Sandi Ownby, Shaw’s hard surface design manager, this many new SKUs allowed Shaw to target a variety of different trends in hardwood.
“We are hitting as many different customer tastes as possible with these initial introductions. All are intentionally selected,” Ownby explained. “For that reason, we have some exotic looking olives, some traditional exotics, grays with muted dark tones, even a visual that looks like a 200-year-old Italian door with watermarks and aging. On our first release to dealers we came out with several dark tones, so we decided to add lighter tones.”
Hodgkins explained that because Floorté is a more rigid product than traditional LVT, it looks and feels more like a real wood floor. “Sometimes when LVT is installed, the realism of the print gets lost on the ground. This product fixes that issue with a bevel that makes it look even more realistic,” he said, adding that the price point of Floorté will be slightly higher than traditional LVT but less than hardwood prices.
And as Shaw continues its quest to have a larger presence in the LVT market, Hodgkins believes Floorté has the potential to be revolutionary for the company and the market alike.
“We feel very good about this product and the affect it will have in the marketplace. It’s something our dealers have been asking for and early reviews have been extremely well received,” he said.

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Shaw Floorté in Premio Novella

Tuesday, March 17, 2015

March Specials At Final Touch Flooring Group

MARCH 2015

          Happy Saint Patricks Day
It's that time of the year for shamrocks, Irish stew, corned beef & cabbage, patron saints, leprechauns and most of all the color green, green and more green.  Saving green money is something everyone wants and needs to do.  Allow Final Touch Flooring Group to show you just how much "GREEN" we can save you by coming out to give you a free estimate on your flooring today.
                   WE ARE OPEN ON SATURDAYS!!!!!

Spring is on the way and it is time check out your neighborhood small businesses.  On a Saturday afternoon, come take a look at the many shops in historic downtown Acworth and visit us.  Final Touch Flooring is right on the corner of South Main Street and Lemon Street.  Walk on in and see our endless designs of carpets, our rich colors of hardwoods and the infamous durable LVT.  Although we carry many other types of flooring this is just a few we have.  We carry such manufacturers as Shaw (carpets and hardwoods), Somerset, Palmetto Road, Armstrong, Tarkett, Harris, Intgerceramic and so many more.  I would love to show you around our showroom and set up a time to come out to give you a free estimate.  Our hours of operation on Saturdays is 10am to 2pm.  We are also open Monday -Friday from 9 am to 5 pm.  So if you find yourself out and about on a beautiful early spring Saturday morning stop by Final Touch Flooring Group and say hello!! 

TUFTEX Pattern Collections by SHAW

Pattern carpet is becoming one of the most popular choices of carpet options in todays market.  Tuftex Carpet have just what you are looking for when looking for a pattern.  Anywhere from contemporary to traditional, you will definitely find that perfect design for you interior décor.  Many of today's patterned carpets have color lines that coordinate with companion pieces.  With this you are allowed to be creative with so many different styles throughout your home with it  still being tied together with a common color theme.  Tuftex is making it easy to design and decorate your home with high end, high styles patterns, the newest color lines and area rugs that will coordinate throughout your entire home.  Show your style.....your color...your theme....your design ....for your home today!!!  Stop my Final Touch Flooring to see our newest Tuftex carpets today! 

We are there for you from start to finish!!!!

Allow Final Touch Flooring Group the opportunity to earn your trust in one of the most important investments you have made in your life......your home.


LVT (Luxury Vinyl Tile)

LVT provides a warmth and comfort of hardwood flooring while offering the enhance durability of a luxury vinyl plank.  LVT can hold up easily with residential or medium commercial traffic.  This includes a brood  teenagers,  and your adored animals.  The polished finish saves you money with it long term maintenance.  The  planks also have a disinfectant agent against bacteria and fungi.  LVT mimics the look of real wood floors at a fraction of the cost.  Impressive without the cost.  Traditionally with regular old school vinyl your floor would need to be completely flat so that the material could glue down.  With LVT they also have a floating LVT so imperfections in your basement or cement are not as much of an issue.  The materials just lock together and that is it.  So if you are looking for a waterproof product that is cost effective, has ultralow maintenance give Nikki a call at 770 709 1092 and live the life of luxury with Luxury Vinyl Tile.

 Final Touch Flooring Group
770 823 1457       770 709 1092